There are many network marketers who refuse to speak to people and refer them to their business opportunity. There are others who speak to only a very small handful of people.
Why is that?
I can presume that some of the reasons are shyness, they do not enjoy speaking to people, they fear of rejection, they don’t know what to say, etc. I can certainly appreciate the apprehension that someone may feel, but I don’t completely understand it. Let me explain why.
We as network marketers are in the referral business. But more importantly, we as humans are in the referral business. I think everyone in this industry should be aware of that, but I don’t think that is the case.
We all refer things to the people we know and love. We do it every single day. Think about it. How many times have you referred a good movie to someone? How about a good book; a restaurant; a grocery store; a doctor; a lawyer; a clothing sale? I am confident that each and every one of you has done so and more than once. The most intriguing aspect of this comment is that we do this without hesitation or reservation.
I know from a personal standpoint that I do this all the time. If I watch a great movie or read a good book, I can’t wait to tell someone about it. This scenario especially holds true for the TV shows I like. After every episode of Survivor I’m at the office the next day telling everyone about it and that they should watch it for themselves.
Why do we do this? We do so because we are excited about whatever it is that we are referring. We felt so happy and content when we watched that movie, or read that book that we want everyone else to feel the same. We don’t think twice about what we are going to say; we don’t practice or prepare a speech. We simply tell people all about it. And most of the time, we are not looking to get anything back for these referrals and sometimes we do not care if they take you up on them. We feel good that we have told them about it.
There is no apprehension or fear when we are telling our friends and family about movies and books and restaurants. So why do some network marketers feel this way when trying to refer their business opportunity? Are you not excited about your business? Does your business not make you feel good?
If you were truly excited about your network marketing business, then why would you not want to tell everyone about it? Do you not want them to feel the same joy of owning their own home business; of making extra money on a part time basis; of earning residual income? You will have no qualms about recommending that a friend spend money to watch a movie, but you will have qualms about recommending that friend attend an opportunity presentation for a chance to make money. That doesn’t make sense! You should never be afraid to recommend your business opportunity.
Get excited about your network marketing business! Feel that same adrenalin rush and motivation you get after watching that Oscar performance. And the next time you want to refer your business to a prospect, imagine you are telling them about that great movie you saw. Imagine telling them about the main character (you) and that the character was on the adventure of a lifetime. And then tell them that you want them to see that great adventure.
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